Snow Swaps Mobile Market
Creating a prototype to bring more value to users
Project Overview
Practices used: Cognitive walkthrough, Protocol Development, Remote Contextual Inquiry, Prototyping
Tools used: Sketch, Invision, Google Docs, Zoom, Slack
Client
Snow Swaps is virtual marketplace connecting winter sport enthusiasts looking to buy and sell winter gear. Everything from children’s skis to adult’s jackets are available on the site.
Problem
Snow Swaps is a niche tool in a crowded marketplace with very powerful players. Facebook and craigslist have dominant market share in this arena. For Snow Swaps to be successful, it needs to be better than its competitors.
We were tasked with creating a prototype of recommend changes to this mobile website.
Photo by Dane Deaner on Unsplash
Solution
After a Cognitive walkthrough and , Remote Contextual Inquiry a prototype featuring recommendations was submitted to the client.
The Journey
Cognitive walkthrough
After receiving the creative brief, the first thing I preformed was a cognitive walkthrough. I needed to get a firm understanding of the current status of the website.
To be successful in a crowded and competitive marketplace, Snow Swaps needed to understand and connect with their user.
Interactive Prototype
After conducing 3 remote contextual inquiries with my team, I created the following prototype.